B2B Cold Calling Services
Handled by People Who Do It Every Day
Most sales teams hate cold calling and avoid it, so the pipeline goes quiet. We take it off their plate: a trained, 100% US-based team working your list every day on a flat hourly rate, handing your reps conversations instead of dial lists.
Why Cold Calling Fails In-House
It rarely fails because the phone does not work. It fails because nobody protects the time.
Reps Do Not Make the Calls
Closers gravitate to warm deals and paperwork. Prospecting is the first thing dropped from the calendar and the last thing anyone volunteers for.
Volume Is Never Consistent
Fifty dials one week and none the next produces no pattern to learn from. Consistent daily volume is what makes cold calling predictable.
Rejection Burns People Out
Cold calling is a specific skill with a specific tolerance for no. Our agents do it all day, every day, and are coached on it.
Closer Hours Are Expensive
Paying commission-level salary for dialing is bad math. Let a dedicated team open the door and let your reps do what they were hired for.
Cold Calling Campaigns We Run
Outbound B2B calling, run by a managed team and reported on every week.
Cold Calling for Appointments
The most common program. We cold call your target market and book qualified meetings directly onto your reps’ calendars.
Learn More →Lead Qualification
Calls that separate real prospects from names on a list, so your team spends its hours only on opportunities worth working.
Learn More →List Building & Verification
The money is in the list. We build or clean your prospect list and confirm the decision-maker before the real calls start.
Learn More →Follow-Up & Win-Back Calls
Old quotes, stalled deals and lapsed customers. Warmer than cold, and usually the fastest revenue in the program.
Learn More →Direct Mail & Event Follow-Up
Your mailer or trade show got attention. We call while it is still warm and turn interest into meetings.
Learn More →Territory & Market Testing
Before you hire a rep for a new market, let us call into it and find out whether the demand is really there.
Learn More →Performance-Based Campaigns
Select industries can run results-based campaigns priced per appointment. Ultimate accountability.
Learn More →Not Sure Where to Start?
Tell us what you sell and who you sell to. We will recommend the campaign that fits.
Get Free Advice →What You Get With Every Campaign
100% US-Based Callers
Agents in Boise, Idaho and Salida, California. On a cold call, sounding local is half the battle.
Script & Rebuttals Included
We write the opener, build the objection responses, test them live, and rewrite what is not working.
Reporting You Can Audit
Daily and weekly reports, full call logs, recordings on request. You see every dial and every outcome.
A Dedicated Manager
One person accountable for your campaign, with bi-weekly calls and weekly email updates.
Cold Calling Service FAQs
What do cold calling services cost?
Campaigns are quoted on a flat hourly rate based on your industry, territory and weekly calling hours. Script writing, list building, agent training, reporting and your account manager are all included, and there are no separate setup fees. Call 888-884-3219 for a quote.
How many dials does an agent make per hour?
Roughly 25 dials an hour on a B2B campaign. Business-to-business calling means gatekeepers, transfers and hold time, so raw dial counts are lower than on a consumer campaign, and each conversation is far more valuable.
Is cold calling still effective?
For B2B, yes. It is one of the few channels where you can reach a specific decision-maker on a specific day and get an answer. It works when the list is right, the offer is clear and the volume is consistent, which is exactly what an outsourced team is built to deliver.
Do you write the script?
Yes. We write the opener and the rebuttals, test them on live calls in the first week, and adjust based on what prospects actually say. You approve it before anyone dials.
Do I need to provide the list?
You can, and we will verify it first. If you do not have one, we build and verify a targeted prospect list for your territory as part of the campaign.
Are your callers offshore?
No. Every agent is 100% US-based, working from our offices in Boise, Idaho and Salida, California. On cold calls that difference shows up in the first five seconds.
How do you stay compliant?
We call business-to-business, scrub against do-not-call requests, honor opt-outs immediately, and keep records of every call. Compliance is managed as part of the campaign, not left to you.
Am I locked into a contract?
No. We bill weekly and work month to month. Most clients start with a small pilot before scaling hours.
What is the difference between a cold calling company and a B2B telemarketing company?
Mostly scope. A cold calling company focuses on first conversations with new prospects. A B2B telemarketing company runs the wider program: qualification, follow-up, event and mailer follow-up, and appointment setting. We do both, and most programs combine them.
How long before cold calling produces results?
Calling starts within one to two weeks of kickoff, and the first week is spent testing the script on live calls. Most clients can judge whether a campaign is working after the first few weeks of consistent daily calling, which is why we recommend starting with a pilot rather than a long commitment.
Do you leave voicemails and follow up?
Yes, where it fits the campaign. Callbacks, voicemail and follow-up attempts are part of the program, and interested prospects who are not ready yet are logged with a reason and a callback date so they are not lost.
Can I listen to the calls?
Yes. Calls are recorded and available on request, and your account manager can walk you through recordings on your regular review call. Hearing how prospects really respond is one of the most useful things a cold calling campaign gives you.
Do you work with small businesses?
Yes. We work with owner-operators running one territory as well as national sales teams. Smaller companies often get the most out of outsourced cold calling because they cannot justify a full-time in-house caller.
Should I outsource cold calling or hire an SDR?
Outsource when you need consistent volume quickly, want to test a market, or have lost callers to turnover before. Hire in-house when you have the management time to recruit, train and coach. Many clients use us first to prove the market, then decide. See outsource telemarketing for a full cost comparison.
How Our B2B Cold Calling Service Works
From kickoff to a steady stream of conversations in one to two weeks, with nothing left for your team to build.
Target Market
We agree on industries, company size, territory and the exact titles worth calling, plus anyone you want suppressed.
List & Data
We verify your list or build one, confirming the decision-maker and a working number before the calling starts.
Script & Rebuttals
We write the opener, qualifying questions and objection responses. You approve them before anyone dials.
Pilot & Tune
The first week is live testing. We listen to calls, find where conversations stall, and rewrite what is not working.
Daily Calling
Consistent daily volume, meetings booked or leads handed off, and a weekly report you can audit call by call.
A B2B cold calling agent makes roughly 25 dials an hour, so a single full-time caller works through about 1,000 dials in a 40-hour week. That volume is the whole point of outsourcing cold calling: it only produces a predictable pipeline when it happens every day, and daily volume is the first thing an in-house sales team gives up when deals get busy.
Outsourced Cold Calling vs. Doing It In-House
Both can work. Here is what each one really asks of you.
| In-house cold callers | TG Marketing USA | |
|---|---|---|
| Time to first dial | Weeks to recruit, hire, onboard and train | 1 to 2 weeks from kickoff |
| Cost structure | Salary, payroll taxes, benefits, dialer, data and management time | One flat hourly rate with list, script, training and reporting included |
| Daily consistency | Competes with every other task on the calendar | Protected calling hours, every day |
| Script and objection handling | Written and maintained by your sales leader | Written, tested on live calls and tuned by us |
| Turnover | The program stops until you rehire | We backfill the seat and the calling continues |
| Scaling | Hire or lay off | Change the weekly hours |
| Commitment | Annual salary | Month to month, billed weekly |
Cold calling vs. telemarketing: what is the difference?
Cold calling is one part of telemarketing: a first call to a business that has not heard from you before. B2B telemarketing is the broader program around it, including lead qualification, follow-up calls, event and mailer follow-up and appointment setting. Most of our clients start with cold calling and add the rest as the pipeline grows. See our B2B telemarketing and outbound calling services for the full program, or outsource telemarketing if you want the whole calling function handled for you.
How to Choose a B2B Cold Calling Company
Seven questions worth asking any cold calling agency before you sign, including us.
- Where are the callers located? On a cold call to a business owner, an offshore accent or a scripted, robotic delivery ends the call in the first few seconds. Ask for the city, not the country. Ours are in Boise, Idaho and Salida, California.
- How is the program priced? Per hour, per appointment or per lead. Each changes the caller’s incentive. Hourly pricing lets callers disqualify poor fits; per-appointment pricing can reward volume over quality. We explain the tradeoffs on our appointment setting services page.
- Who writes the script, and how often is it changed? A script that is never rewritten after week one is a script nobody is listening to.
- Where does the list come from? The list decides the result more than the caller does. Ask how it is built, verified and suppressed.
- What will you report, and how often? You should see dials, conversations, outcomes and booked meetings weekly, with call recordings available on request.
- Who manages my campaign? One named person who is accountable for it, not a shared support inbox.
- What is the contract? A confident cold calling company does not need a twelve-month lock-in. We bill weekly and work month to month.
Industries we cold call into
Commercial construction and roofing, financial and insurance services, IT and managed services, payroll and staffing, healthcare services, energy, telecom and business services. If your buyer is a business with a decision-maker who can be reached by phone, the model transfers. For programs that need both inbound and outbound coverage, see our call center services.
Other Ways Our Team Can Help
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