There’s an old adage in marketing known as “the money is in the list” and this holds true today. The biggest key to any marketing campaign succeeding is the accuracy of the data on your marketing list. There is no such thing as a “perfect” list as people change occupations, companies go out of business or move locations and people are promoted into the decision-making positions you are marketing to. Basically, a marketing list that was accurate five years or even one year ago is no longer accurate.
If you have an inaccurate or incomplete marketing list you are just throwing money out the window when you rely on that data to power your next marketing campaign, be it a direct mail campaign or a telemarketing campaign. You should expect a lower response rate and a lower return on your investment and you’re just not giving your marketing efforts the best chances to succeed by employing an old, inaccurate list. That is just not smart business.
Our trained Business Development Representatives will use their skills to extract the necessary data to fill-in the missing gaps and update all the incorrect and expired data on your marketing list. The end result is an accurate, valuable marketing tool that will increase response rates and make your marketing efforts considerably more profitable.
We will return your database in a format that can be uploaded to all CRMs to ensure a seamless data transfer from us to you.